Why every small business needs a brand photoshoot
Images are everything when it comes to telling your brand story. And trust when I say that everyone has a story or two to tell.
A personal brand photoshoot is about helping you shine through and through and showing what your brand is all about. Of course, marketing can be done without professional photos, but imagine how much easier it is to show people what you do, be seen as a professional business and catch your audiences’ attention in a very crowded space (even beyond social media) with on-brand photography that really stands out and speaks YOU! They’re not only communicating your message but become a fantastic way to connect and engage with your potential clients.
A brand photoshoot is all about producing images that evoke emotions, inspire action and show your audience what you and your small business are all about.
How can we make your images unique?
Personal brand photoshoot is all about marketing. We’ll produce a collection of images that you can use across different platforms that tell your story in consistent manner.
It all starts with in-depth preparation – the heart of the process and the very thing that differentiate you from other businesses offering same service or aim similar product to same audience. Amongst the obvious parts of planning like the location, outfits, style of images, cropping and usage, we talk about your goals, what you would like to portray by your photos, feelings that you would like to evoke and actions to inspire.
Personal brand photoshoots are more than just pretty portraits. These images will give the sense of who you are and this will be captures by your headshots, lifestyle images and on-brand stock photos all in one session.
What to expect from the photoshoot experience?
Expect my guidance, eye for a detail, suggestions and insight from years of experience not only coordinating business-minded photoshoots but also years of navigating marketing shenanigans in my own business. I can relate to all the challenges and struggles you have, I am the person behind my service based business which is also very personal one.
It’s me, who will deal with enquiries, set my own goals, plan my marketing strategies, photograph, edit and follow up with you post-photoshoot to inspire you and help with structure. I have some outside help to ease the pressure of doing it “all” but at the end, what you see or read, is all me.
I actually believe you can do it yourself. I did. I even used to take my own photos but I’ve learnt that there is an authencity in a moment captured that can’t always be self-portrayed. And also time. Think how much time you put into taking your last selfie (or a family photo) and doing this repeatedly in your business and most of the time not even sharing it. It is hard.
What can I do for you instead?
The aim is to make your daily marketing easier and fill the gaps between connecting in the moments, captured by you –
These could include BTS footage, reels, graphics, selfies, quotes, testimonials, day in life, videos, your passion and interests…
and professional, more focused images that capture what you and your business are about in educational and positional posts by sharing your expertise, points of difference, origins of your business, the clients you like to work with, your working environment and processes, your industry (what is good or what need to change in your opinion) and the value you provide and ultimately drive sales.
If you are ready for the next step, get in touch here
Not ready yet? Get a little cheatsheet to get you started.
My 5-must-have photos every business needs is full of ideas.
